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Fisheyes Fashion

Fisheyes ambition is to bring a curated choice of exciting brands, designers and artists from around the world, who are working for better luxury fashion with an emphasis on “slow” and ethical production. They are a pioneering portal engaging with the ever-growing demographic of sophisticated fashionistas embracing the shift away from “Fast Fashion” in favor of more timeless, high quality and long-lasting fashion.
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The Project

Fisheyes Fashion approached us with the need for a full site migration to Shopify. Being a foreign store based in Spain, our main challenge was working with an existing custom CMS in a foreign language. Their previous site was cluttered, with no clear call to action.

The UX

Using their stunning product imagery as inspiration, the use of white space and clear and simple fonts, we created a beautiful brand new responsive website that was not only easy to navigate, but also easy to maintain through the back end. 

Customer Journey

Creating a clean and simple design with product information readily available was the main aim of the project, flowing customers through the purchase process with ease. 

The Solution

Using the product imagery as the main focus of the website, we kept the remaining of the site elements simple, with a black and white color palette. With a stunning video banner using brand footage upon entry to the site creates a great first impression. Simplicity is Key with this website, letting the products speak and further define the Fisheyes Fashion brand.

#design
#userexperience
#shopify
#eCommerce
#efficiency
#optimization

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