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Rice Furniture

Rice believes in the philosophy of "happiness begins at home", because a room is unique only when its nature reflects that of its inhabitants. With this in mind, they have travelled the globe to source unique, exceptional and authentic furniture and homewares to enrich your home and nourish your soul.
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The Project

Rice Furniture engaged us as a partner to help them move their business forward digitally and maintain and enhance their print marketing, from a retail perspective. Their previous website was outdated and clunky.

The UX

Responsiveness was a huge factor when creating the site. Ensuring elements were adjusted to the screen size they were viewed on was one of the biggest improvements we made.

Customer Journey

Upon arrival to the site, users are presented with buttons linking to two of their largest product categories, furniture and decor. Taking the customer straight to the product allows them to follow through to the shop page taking them closer to purchase. 

The Solution

The client's previous website was clunky and non-responsive. The new streamlined design has a muted, unobtrusive color pallet, that helps to enhance the vibrancy of the products showcased. It responds to any screen size - from 27" iMac to the smallest of smartphones! The unique design ensures users won't notice any difference in the site's general appearance on whichever screen size they view it on! 

#design
#userexperience
#shopify
#eCommerce
#efficiency
#optimization

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