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A Little Bit About Google Ads

A Little Bit About Google Ads

Advertising on Google is often a confusing ordeal. Which keywords do I use? Is my targeting correct? There are negative keywords too?! It can all be a bit overwhelming, so today we’ve put together a basic rundown of the 3 primary campaign types you’re likely to come across, and what they are best used for to shine some light on the mystery that is Google Ads. Read More

Direct vs Indirect Copy

Direct vs Indirect Copy

Direct marketing works, but so does indirect marketing. But how do you know when to use which? There is no doubt a place for both forms in your marketing strategy and we’re about to break down the time and place for each. Read More

The Expose Power 5

The Expose Power 5

The Expose Power 5 are the five pieces of the eCommerce puzzle that fit perfectly together to scale your business. When combined, the Power 5 work cohesively to raise brand trust and awareness, customer retention and most importantly your bottom line. Read More

Copywriting Dos and Donts

Copywriting Dos and Don'ts

Writing effective copy can translate into amazing results for a brand. As well as having beautiful creative images and videos, the accompanying written copy has a huge impact on how your audiences perceive, engage with and ultimately consume your brand. Read More

7 Tips to Optimising Your Website For Conversion

7 Tips to Optimising Your Website For Conversion

People are on the go, more and more reliant on mobile and therefore conditioned to instantaneity. In an overcrowded market place, the function of any website is to drive users to take an action. Read More

5 Things Every eCommerce Store Should Have

5 Things Every eCommerce Store Should Have

We all know that in order to have a successful and profitable eCommerce store, your site needs to be user friendly, optimised for mobile and contain high quality content. However, we have recently noticed there are a few important features that many eCommerce stores are NOT implementing yet are just as important! The following features are simple to apply, will add more value to your business and basically come down to knowing your customer inside and out. Read More

Dollar Shave Club: Why it is important to keep evolving your online marketing strategy

Dollar Shave Club: Why it is important to keep evolving your online marketing strategy

Unless you have been living under a rock you would have seen and likely giggled at one of the Dollar Shave Club’s viral videos. The original ‘Our Blades Are F***ing Great’ video was made for just $4,500 and generated 12,000 new customers in the first 48 hours which rapidly grew into 333,000 customers by 2013. Read More

Using Analytics to Personalise the Customer Journey

Using Analytics to Personalise the Customer Journey

In 2016 to 2017, analytic tools exploded! Facebook expanded its analytic capabilities and Google introduced Google Optimise; making it easier than ever to know the actions your audience took before, during, and after they visited your website or purchased your product or service. Read More

5 Questions You Need to Ask Before Signing With a Digital Marketing Agency

5 Questions You Need to Ask Before Signing With a Digital Marketing Agency

Whether you’re looking to scale your business or launch a new product, a digital marketing agency can help you achieve incredible results. From skyrocketing your sales to creating an endless supply of warm leads – the sky is the limit. You must be warned though; it can be challenging selecting an agency that meets your goals. It’s true, there are many digital marketing agencies out there who will promise you and your business the world, but it is important to understand exactly what services they can provide before signing your name on the dotted line! Read More

The Reality of being a Graphic Designer

The Reality of being a Graphic Designer

The reality is, our days are filled with deadlines, perfectionism, and the closest we get to drawing is tracing logos and graphics that have been supplied in the wrong format. On a daily basis we battle with each other, our clients and ourselves to achieve a great design. Check out the below for an insight into our lives as graphic designers… Read More

The Do’s & Dont's of E-commerce

The Do’s & Dont's of E-commerce

As society progresses further into the digital era, companies are continually evolving and merging the barriers between online and interpersonal services. It’s important that whether you have e-commerce or are looking into an online store, you adapt to the recent trends, tools and industry standards. Our Do’s and Don’ts list is here to assist your digital queries and concerns, including topics such as website optimisation, social media and site security! Read More

Behind The Scenes at Hit105 Brisbane

Behind The Scenes at Hit105 Brisbane

Have you ever wondered what life behind the scenes of a radio station is like? Teaming up with Brisbane’s #1 radio station for Hits & Old School, we are about to show you exactly that! Read More

Dont Touch Facebooks Blue Boosted Post Button

Don’t Touch Facebook's Blue Boosted Post Button!

Don’t touch the blue boosted post button… you could be wasting money! I know, boosting posts is so easy, the button is right there and in two clicks you’re done but what if I were to tell you that boosting content straight off your newsfeed is not the most effective way to reach your audience. Read More

Website Design Award 2017

Website Design Award 2017

Here at Expose, we take pride in our creative services and digital practices that we offer to our clients. That’s why we’re excited to announce that we’ve won a CSS Design Award – Yippee! Read More

Social Media Marketing (SMM) – is it really all that?

Social Media Marketing (SMM) – is it really all that?

In short, yes… and no. Depending on your industry of course. It’s everywhere we look and while posting 2-3 times a week on Facebook used to be trendy, it is already an old fashioned notion. The industry has boomed, then exploded, becoming a vital part of company marketing. Read More