To continue with the same intensity of 2016 you need to be thinking about the digital marketing trends that will be dominating the scene in 2017 and prepare yourself accordingly. Here are a few areas we’ve identified as trend predictions for 2017.
We keep up with the ever-changing digital world we now live in by upgrading our smartphones every unnecessary chance we get, buying smart TVs because we can’t possible live without Netflix, ‘catching up’ with friends by stalking their social media accounts and starting our search for a product or service with Google on our mobile phones. The question you need to ask yourself is, whether your business is keeping up with the digital world just as well?
The digital marketing and web design industry is forever evolving, and we evolve with it. We work with our clients to find the best solutions for their business and budget, from a few minor adjustments to a full design and campaign.
Find out where your business stands in this digital age, you can check your site here now to see how mobile friendly it is, and we’re offering a FREE, no strings attached, digital analysis. We will tell you where your strengths and weaknesses are, and how we can maximise your digital presence. Check out our new website for more information and give us a call – we all know new years resolutions really start in February, so make yours to boost your business this year.
It’s well into that festive time of year now and while most of us are sick of the Christmas decorations, carols and advertising by November (as we’ve been subjected to it practically since Easter), some Christmas marketing is so good we’d happily look at it all year round.
Despite all the best intentions, and in some cases, a good concept – sometimes marketing fails.
The following campaigns were probably pulled as soon as the error in judgement was realised, but luckily for us, the internet is a never-ending storage system with an elephant’s memory…
In short, yes… and no. Depending on your industry of course. It’s everywhere we look and while posting 2-3 times a week on Facebook used to be trendy, it is already an old fashioned notion. The industry has boomed, then exploded, becoming a vital part of company marketing.
While it may not always be practical – or cost effective, clever packaging is definitely a winner in our eyes. Whether someone buys it or just tells their friends about ‘the super cute vitamin packs’ they saw - if your packaging stands out and is appealing, it’s great marketing for your brand.
Attracting people to your website and keeping them engaged is more important than ever. While great imagery and a clever design will get you a long way, why not go that step further and have a video background on your home page?
With technology being what it is today, you can safely assume the first contact your business will have with the public is through your website. If we want to know something - we Google it - and if we can’t get the information easily off a website and it looks like it was designed in the nineties that’s as far as we’ll go.
Whether you create all your artwork in-house or outsource to an agency, it is necessary to come up with, and adhere to, a brand management strategy to ensure a level of consistency that reassures consumers, suppliers, and anyone else that you interact with that they can trust you to deliver a consistent and reliable experience.
LED signage is becoming a prominent fixture of shop fronts in a retail capacity with more and more big brands moving in that direction.
Does colour affect our appetites when it comes to food?
We are often asked which is a better option for your business to invest in when promoting your products/services or marketing campaigns; eDM’s or printed brochures?
Having the right logo is almost as important as having the right business.
We cant say too much about the project at this stage which makes it tricky to blog about. Doubtful that most punters will every know about it but a revolutionary new digital product coming to the government sector.
ICANIWILL is a charity in Brisbane focused on initiating life changing programs for children. Expose Media is excited and proud to be involved in help brand the new ‘Jellified’ division of the business which is about getting dunked to raise, simple!
In news which is vital to the industry and the success of your website, as of 21st April this year, if you do not have a mobile friendly website, Google will no longer be tracking/ranking your website
Originally, we were lucky enough to meet Pip Russell who is one amazing woman. She is the driving force behind Juiced TV, a non for profit show kids TV show at Lady Cilento Hospital, Brisbane and is made possible by the Children's Hospital Foundation and the generous donations of the public. The show is made by the kids in hospital, for the kids in hospital.