Acuity… An Exciting New Opportunity for Expose Media
We cant say too much about the project at this stage which makes it tricky to blog about. Doubtful that most punters will even know about it, but a revolutionary new digital product is coming to the government sector.
Why are we telling you this? Because we were awarded with the opportunity to create the company's position and branding in the marketplace. The brief was simple – the product literally is a ‘light bulb’ moment/opportunity for business. Hence the challenge which we eagerly accepted.
Creating a logo with a light bulb is simple – creating a logo with a light bulb which has a corporate/product feel to it without blatantly looking like a light bulb, exciting. After many sketches, variations and presentations, Acuity was born. We are really proud of the outcome and all we can say aside from that at this stage is… watch this space!