How to Live Well in a Digital World
We keep up with the ever-changing digital world we now live in by upgrading our smartphones every unnecessary chance we get, buying smart TVs because we can’t possibly live without Netflix, ‘catching up’ with friends by stalking their social media accounts and starting our search for a product or service with Google on our mobile phones. The question you need to ask yourself is, whether your business is keeping up with the digital world just as well?
Take your website for example, how long ago was it designed? Is it responsive? Do you know how much traffic it gets? These are all vital to making sure your website is actually working for you - it’s not enough for it to simply exist. With so many people viewing websites only on mobile or tablet, you really need to have a responsive design that will adapt to any device. Google is actually penalising websites that are not mobile friendly - affecting their sites performance in Google searches.
Even if you have a great design, if the content isn’t SEO friendly – no one will actually see it. To get your website high ranking on Google and doing the sales work for you, you’ll need to have an SEO professional work with you on how to achieve this. This can involve remarketing banners, AdWords and adjusting the content on your website to drive the appropriate traffic to it.
Social media has grown to be so much more than seeing what your high school frenemies are up to; it’s now a way to network, promote and grow your business. You can tap into markets that you wouldn’t reach any other way, expose your business to more people and actually interact with your target market. Again though, if this isn’t done right, you won’t be getting the most out of it. Your campaigns need to be targeted and strategised for your goals.
The digital marketing and web design industry is forever evolving, and we evolve with it. We work with our clients to find the best solutions for their business and budget, from a few minor adjustments to a full design and campaign.
Find out where your business stands in this digital age, you can check your site here now to see how mobile friendly it is, and we’re offering a FREE, no strings attached, digital analysis. We will tell you where your strengths and weaknesses are, and how we can maximise your digital presence. Check out our new website for more information and give us a call – we all know new years resolutions really start in February, so make yours to boost your business this year.