You could be wasting money!

I know, boosting posts is so easy, the button is right there and in two clicks you’re done but what if I were to tell you that boosting content straight off your newsfeed is not the most effective way to reach your audience. 

Facebook optimizes your campaigns based on the objective you pick. If you go with the traffic objective, Facebook will show your ad to users who are most likely going to click through to your website or landing page. If it’s a conversion ad, Facebook will analyze people who have previously converted and try to reach a similar audience.

Boosted posts are the most basic form of advertising you can do on Facebook and if you take the easy route and boost a post straight from your newsfeed, Facebook will always, always optimize for more post engagement – more likes, comments, shares etc. If your goal is to achieve engagement and you’re short on time then go for it, however, if you’re looking for a customized marketing campaign, you should invest in Facebook Ads or try boosting your posts through Facebook Ads Manager.

Confused yet? Take a look at our reference guide below. But keep in mind before you choose one which is right for you it’s important to have a clear campaign objective in mind as well as know who you want to target and where you want your ads to show up.

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