5 Questions You Need to Ask Before Signing With a Digital Marketing Agency
Whether you’re looking to scale your business or launch a new product, a digital marketing agency can help you achieve incredible results. From skyrocketing your sales to creating an endless supply of warm leads – the sky is the limit.
You must be warned though; it can be challenging selecting an agency that meets your goals. It’s true, there are many digital marketing agencies out there who will promise you and your business the world, but it is important to understand exactly what services they can provide before signing your name on the dotted line!
In order to assess their strengths, weaknesses and strategies, we recommend every business owner should ask a digital agency these 5 important questions. It’s time to find out if the two of you will be a good, revenue generating match!
1. What services does your agency provide?
On opposite ends of the spectrum, you have full-service agencies (like Expose Media) that offer Website Development, eCommerce, Social Media Marketing and Pay-Per-Click advertising inhouse; or alternatively, you have content marketing agencies that outsource extra services to other agencies. Very big difference in outcome and cost.
At the end of the day, it is all about deciding what YOUR business’ digital marketing requirements are, and then finding the right digital agency to fill in the gaps.
2. Which clients have you worked with previously?
Understanding the type of clients that your prospective digital agency has worked with in the past is crucial to deciding whether they are going to have the specific knowledge and experience that you need.
Ideally you should try to identify whether they have previously collaborated with brands that:
- Are in similar industries and target similar audiences
- Use comparable language and styles of content
- Performed well in the digital marketing space (e.g. website, Google advertising & social media accounts)
- Have been given positive online reviews and feedback.
A great place to find an agency’s previous clients and projects is to have a look for case studies on their website. We’ll save you the time and let you know that ours are available right HERE.
3. What do I need to do to ensure the success of my digital marketing strategy?
To get the most out of using a digital marketing agency, it is important to have an idea of what you hope to achieve with your digital marketing strategy.
Although a good digital agency will be able to help you with that, you should ideally have an understanding of your current situation. Including:
- Ecommerce business model
- Business goals and SMART objectives
- Customer demographics
- Monthly revenue and budget
- Creative content such as product shots, logos and videos etc.
Conducting a business audit before engaging a digital agency will not only give you a better understanding of your brand, but also help the agency to develop an effective digital marketing strategy.
Here at Expose Media, we ask new clients to complete a questionnaire; so we can better understand their brand before making contact. This ensures that we are able to provide more personalised and informed advice and not waste your precious time!
4. What Key Performance Indicators (KPIs) does your agency use to measure success?
To ensure that a digital agency is going to deliver on their promises, it is important to understand how they are going to quantify success through KPIs. There are 5 main categories of digital marketing KPIs:
- Lead Generation
- Website & Traffic Metrics
- Paid Advertising
- Social Media Tracking
Your digital marketing goals and objectives will determine what data and metrics are relevant to your digital marketing strategy. At Expose Media, we utilise data analytics on platforms such as Google, Facebook and Shopify to ensure that we ALWAYS meet the client’s desired KPIs.
5. How will your agency keep me updated with regular progress reports?
As with any client and agency relationship, it is important that there is always a high-level of transparency and communication.
A progress update could be as simple as a weekly phone or Skype call or as detailed as an in-depth monthly analytics report. Maintaining a high-level of communication and regularly updating clients is something that we believe in very strongly as it ensures a harmonious and successful working relationship.
If you want to ask us any of these questions, book in your free strategy call today!