8 Tips to Growing Your Social Media Presence
Today’s social media world is forever changing. It is essential to stay relevant by constantly improving and growing. Although, actually doing this can sometimes be challenging so we have identified 8 helpful tips to grow your social media presence:
1. Know your Audience
Identifying your target audience and their unique characteristics is essential to posting engaging and interesting content tailored specifically for your following. Knowing your audience in-depth can provide you with the knowledge you need in order to attract a larger following.
Instagram says more than 80% of users follow a business on the app–so why not make sure you’re reaching out to them in the best way possible?
2. Stay Active
The last thing you want is for your audience to forget about you. Posting regularly will help keep your brand in their minds. Scheduling your posts in advance through a content calendar can ensure you post frequently and that your feed is well curated.
3. Don't be Afraid to Pay
Paying for sponsored ads on your social media platforms is essential these days to stay competitive. You have the options to choose the target audience, location and much more on each paid post which will in turn expose your posts to new potential followers. 4 million businesses pay for social media advertising on Facebook, with the amount of competition on social media these days it is essential to consider paying for ads to increase exposure and stay competitive.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers. 4 million of those businesses pay for social media advertising on Facebook.
4. Quality over Quantity
While staying active and posting regularly is important, social media growth is more likely to happen when you’re focusing on creating and sharing valuable, quality content that your following is interested in, rather than posting regular rushed posts.
5. Run competitions
A great way to grow your social media following across multiple platforms is to run competitions. Asking people to follow you or like or comment on one of your posts with the chance of winning a prize will provoke people to engage more. This is a great way of extending your reach as every time someone engages with your posts, their followers will also see your content.
6. Engage with Everyone
Making time to engage with your social media following is essential when maintaining a positive relationship with them. This can be done by responding to comments, questions and complaints as well as sharing user-generated content.
Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates.
7. Use Hashtags
Using hashtags on your Instagram, Facebook and Twitter will help generate more traffic to your social media accounts and website. Hashtags simplify the searching process as a hashtag pulls results for each post using that hashtag. Using a hashtag can help reach your target audience, and in turn makes it easier for others to find your information.
8. Monitor Your Activity
Monitoring your social media activity and performance is essential when growing an engaged following. There are plenty of analytics tools to help identify your top-performing content, performance trends and break down your social media presence by the numbers.