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Monday, July 20, 2020

5 Common UX Mistakes

Creating a brand and showing the world who you are has never been more important. Simply making a site and letting it run isn’t enough to convert traffic and grow your business. A website is the face of your brand, the first thing most people look at when they see or hear your name, and it needs to be up to scratch and built to make conversions.

UX for design is the creativity that makes it intuitive for a user to do things on a platform. Based on their behavior, they are directed towards completing certain interactions, forming a system that fulfills the users intended needs. It’s a designer's job to come up with the best interaction for each solution possible, to anticipate the user’s flow, and to limit the surprises and ‘for the sake of it’ components.

We have been designing and building websites and landing pages for clients for a long time now, and have gathered some intel after our own trial and error to bring you the top 5 most common mistakes a UX designer makes. To help you with your next project or upgrade your current website, check out these common mistakes, and give us a call to see how we can help you today!

1. Creativity rather than usability

Whilst having a nice looking site with amazing graphics and imagery is great, the usability is more important than the eye-catching sliders and buttons you have created. Users have a short attention span when it comes to website interactions. Page loading, button click-throughs, and animations; if the components of your website aren’t available within 2 seconds, you have lost your customer.

2. Hard to read fonts

If someone can’t read your website, why would they stay? There are hundreds of fancy fonts and layouts for text, color, and spacing available, but don’t go overboard! Simple things like not having an excessive amount of words per line or having low contrast between text and the background will make or break your website's success. The size and emphasis of your type also affect the reading time of your customers. Having a clear heading hierarchy and increasing the weight of important points, allows the users to skim the important information and hold their attention.

3. Responsive Design

Consistency is key, and ensuring that your site responds seamlessly between devices is essential. Originally defined as responding to the needs of the users and the devices they’re using, it will adjust to a single column on a phone to two columns on a tablet with ease and with only a slight change in the content layout. With people moving from desktop to mobile at an ever-increasing rate (40% of adults start an activity on one device and finish it on another), having a responsive site means you can access larger audiences and convert more traffic to sales.

4. Designing before the content is figured out

Understanding what goes where also comes down to knowing what content you will be displayed. If you don’t know what is going to be on the site, how can you optimize it? Create a mock and write generic copy or add titles with placeholders to visualize and plan out the path of the user. Simple tweaks such as container sizing can be created incorrectly if it is assumed there won’t be much content. If the copy is placed and is too large for the space, it will have to be redesigned, so it is important to have a general understanding of what will be inputted.

5. Scroll hijacking

Scroll hijacking is the process of altering the default properties of a website's scroll bar. This creates an unfamiliar experience for the user and removes device-specific scrollbar features. It is an example of design vs. usability, it may look nice to have a slimline scroll, but it inhibits the usability of the system. A website having a completely unique scrollbar is counter-intuitive, removing all the learned knowledge a user has acquired. It is almost impossible to predict and is totally unexpected for any user. 

Understanding the balance of all elements involved in the creation of a website can be tough, if you follow the simple do’s and don'ts, you will be on your way to creating the best website experience for your users. OR give us a call and we can take a look and help you out today!