Monday, August 9, 2021

Top 5 Social Media Trends You Need to Know

Social media has become an integral part of people’s everyday lives and routines. For some, it is the first thing they check in the morning and the last before they go to sleep at night. So with over 95 million posts made every single day on Instagram alone, it can be challenging to keep up with the latest trends and stand out from the crowd. But don’t fret, Expose Media ensures we are consistently up to date with social and technological developments so that we can exploit every opportunity to get the most out of our clients campaign strategies. And to make it easier for you, we have listed our top 5 social media trends that we have seen so far in 2021! 


1. The Rise of Influencer Marketing  

Influencer marketing certainly isn’t a new concept, but it definitely isn’t going anywhere either. The likes of Instagram, Youtube and TikTok are flooded with social figures that have amassed a following promoting a variety of products, brands and services. This type of strategy has seen so much success because of the high level of trust that followers associate with their favourite influencers, where recommendations from influencers act as a form of social proof to your brand’s audience. Investing in influencers, particularly micro-influencers can also be significantly less expensive than running paid ad campaigns, yet deliver great results and provide you with user-generated content which is often considered more authentic than branded social content. 


2. Live Streaming 

With COVID keeping many of us apart and interacting with your customers being harder than ever, live streaming has become a popular way for businesses to really connect with their audience. Live streaming has seen a huge 99% year-over growth from 2019 to 2020, capturing the attention of nearly 1 million Instagram users every single day. In our new normal, it has enabled locked-down consumers to attend virtual events and engage through asking questions and posting comments, helping to fill a physical void that has been missing through the pandemic in a way that makes the audience feel more involved. 


3. Content for Social Good

A growing focus on political, environmental and social issues has become significantly more present in social media conversations, where consumers are looking for brands that share similar values and meaningful content. Brands are increasingly using their social media reach to educate consumers, spread positivity and welcome engagement. In this way, social media has provided businesses with a platform for creating an open dialogue and encouraging interaction from their audience. However, you don’t want to add more noise than value. Ensure you align your content with your brand’s purpose or mission and do something about it!


4. Technological Adoption 

Recently we have seen a rise in the number of industries adopting technologies like AR (Augmented Reality) and VR (Virtual Reality) in order to enhance the consumer experience, and social media has been no different. A growing demand for better, more engaging experiences has seen the likes of Instagram, Snapchat and TikTok (to name a few) embracing AR for filters that add makeup or sunglasses etc. to the user’s face. In fact, Instagram and Snapchat now allows brands and influencers to create their own unique filters for their fans to use in their personal stories. In this way, adopting such technologies in social media has created a fun and interactive way businesses can boost engagement and awareness by bringing their product or brand into people’s everyday lives. Facebook is also making waves in this evolution of interaction with the development of their new social virtual reality world, Horizon. A virtual reality experience where users can connect, explore and play games. It appears that this technological adoption for virtual social connection could be the future of social media.


5. Social Commerce 

Consumers already spend a large amount of time on social media, so streamlining the shopping process and offering a checkout experience in one click was really a no brainer. A trend that has been slowly infiltrating social media platforms over the last few years, the evolution of social commerce saw a particularly sharp increase through the pandemic where housebound consumers turned to online shopping for their retail fix. Emerging features like augmented reality, shoppable videos, and product stickers for your feed have given businesses the opportunity to simplify their shopping experience. With 87% of ecommerce shoppers claiming social media significantly influences their shopping decisions, it is no wonder that social commerce and in-app purchases are on the rise. 


So there you have it, our top 5 social media trends that we suspect are only going to keep growing. Social media is dynamic and competitive, but if you can keep atop the latest trends and incorporate them into your strategies, you can ace your social media game and stay ahead of your competitors. And if you’re still not sure where to start, Expose Media can help! Get in touch today.