How to Scale Facebook Ads With Campaign Budget Optimization
We’re about to step out Facebook Campaign Budget Optimization scaling method for you, because we’re not the kind of agency to keep all the good stuff close to our chests. When we find a good thing we’re pretty keen to spread the word so everyone can benefit. Read More
A Little Bit About Google Ads
Advertising on Google is often a confusing ordeal. Which keywords do I use? Is my targeting correct? There are negative keywords too?! It can all be a bit overwhelming, so today we’ve put together a basic rundown of the 3 primary campaign types you’re likely to come across, and what they are best used for to shine some light on the mystery that is Google Ads. Read More
Brisbane Young Entrepreneur Awards 2019
Our very own Digital Director Hugh Rees has been renominated for the 2019 Brisbane Young Entrepreneur Awards for the second year running. Read More
Direct vs Indirect Copy
Direct marketing works, but so does indirect marketing. But how do you know when to use which? There is no doubt a place for both forms in your marketing strategy and we’re about to break down the time and place for each. Read More
The Expose Power 5
The Expose Power 5 are the five pieces of the eCommerce puzzle that fit perfectly together to scale your business. When combined, the Power 5 work cohesively to raise brand trust and awareness, customer retention and most importantly your bottom line. Read More
Copywriting Dos and Don'ts
Writing effective copy can translate into amazing results for a brand. As well as having beautiful creative images and videos, the accompanying written copy has a huge impact on how your audiences perceive, engage with and ultimately consume your brand. Read More
Why You Need Great Creative
Have you ever wondered why your marketing agency is constantly asking you for creative? Read More
A Day in the Life of an Expose Intern
First thing's first - there is no typical day as an Expose Media Intern. Read More
Can a Single Day Conference Dismantle the Patriarchy?
Your favorite corporate girl gang went to the Business Chicks Sydney to find out. Read More
Industry Case Study: How Koala Nailed their Message Strategy and Ad Execution
Koala definitely stuck their proverbial claws into their most recent advertising campaign and managed to execute a great, but risky, advertising campaign by developing a clear (and cheeky) message strategy. Read More
What We Know About The New Facebook Budget Changes
The Great CBO Migration of 2019... Read More
7 Easy Hacks to Surviving Instagram’s Algorithm Changes & GROW
If you’ve been scrolling through the ‘gram lately, there’s about a 110% chance you’ve seen a brand or influencer post about their engagement dropping. Maybe you’ve noticed a shift yourself. Read More
Internation Women's Day 2019: #BalanceForBetter
To celebrate International Women’s Day at Expose Media HQ, we collected the female talent to discuss what International women’s day means to them. Read More
7 Tips to Optimising Your Website For Conversion
People are on the go, more and more reliant on mobile and therefore conditioned to instantaneity. In an overcrowded market place, the function of any website is to drive users to take an action. Read More
Why Video Is Essential for Your Marketing
Video content is your visual opportunity to take users on a journey of engagement and will hands down increase your conversion rate and return on investment. This is not a maybe situation, it is a priority to produce and let me explain why. Read More
We're Officially A Facebook Preferred Partner
We are proud to announce that Expose Media is now recognised as a Preferred Partner under the Facebook PRO Partner Program! Read More
5 Tips to Crush Your Christmas Ad Campaigns
According to Shopify, at the peak time during the Black Friday/Cyber Monday weekend, there was $870,000 worth of revenue being generated a minute. Read More
Facebook is rolling out analytics for Instagram accounts & advanced Page analytics
Facebook is showing it's continuing investment in giving brands native tools to measure and demonstrate the value of marketing on its platforms by releasing new Instagram Analytics and Advanced Page Analytics Read More
Tis' The (Holiday Shopping) Season!
Here are our 6 top tips for preparing your e-commerce store for the upcoming Holiday Shopping Season! Read More
8 Tips to Growing Your Social Media Presence
Today’s social media world is forever changing. It is essential to stay relevant by constantly improving and growing. Read More
Brisbane Young Entrepreneur Awards 2018
We are very proud to announce that our very own Hugh Rees is a finalist for the 2018 Brisbane Young Entrepreneur Award! Read More
Lead Gen 101: Everything You Need To Know | Part 2
So, you've learnt about the best lead generation techniques and hooks... but what happens now? Read More
Lead Gen 101: Everything You Need To Know | Part 1
Lead generation (or Customer Acquisition) is vital for most businesses as without new customers it can be very hard to maintain or grow. To help you out, we thought we would answer some common questions about lead generation as well break down a few of the key factors to a successful campaign. Read More
5 Things Every eCommerce Store Should Have
We all know that in order to have a successful and profitable eCommerce store, your site needs to be user friendly, optimised for mobile and contain high quality content. However, we have recently noticed there are a few important features that many eCommerce stores are NOT implementing yet are just as important! The following features are simple to apply, will add more value to your business and basically come down to knowing your customer inside and out. Read More
Aspirational - Responsible - Trusted. The ART of Digital.
Now that our Myriad hangover has finally subsided check out our key takeaways from The ART of Digital. You’ll be just as surprised as we were by the amount of talk about Panda Porn. Read More
Dollar Shave Club: Why it is important to keep evolving your online marketing strategy
Unless you have been living under a rock you would have seen and likely giggled at one of the Dollar Shave Club’s viral videos. The original ‘Our Blades Are F***ing Great’ video was made for just $4,500 and generated 12,000 new customers in the first 48 hours which rapidly grew into 333,000 customers by 2013. Read More
5 Things We Learnt From Our Digital Accelerator Conference
Our Digital and Creative Directors voyaged to Maui for a high-level Digital Accelerator conference a few weeks ago, to take our offerings at Expose Media to the next level. Read More
Using Analytics to Personalise the Customer Journey
In 2016 to 2017, analytic tools exploded! Facebook expanded its analytic capabilities and Google introduced Google Optimise; making it easier than ever to know the actions your audience took before, during, and after they visited your website or purchased your product or service. Read More
Instagram Shopping has arrived in Australia
The meaning of #shoptillyoudrop has been digitally revolutionised, thanks to the launch of Instagram’s new ‘Shopping’ feature in Australia. Move over Paywave, there’s a new tap system in town. Read More
5 Questions You Need to Ask Before Signing With a Digital Marketing Agency
Whether you’re looking to scale your business or launch a new product, a digital marketing agency can help you achieve incredible results. From skyrocketing your sales to creating an endless supply of warm leads – the sky is the limit. You must be warned though; it can be challenging selecting an agency that meets your goals. It’s true, there are many digital marketing agencies out there who will promise you and your business the world, but it is important to understand exactly what services they can provide before signing your name on the dotted line! Read More
Raising Money for Women's Legal Service
Taking part in the 2018 Dancing CEOs charity gala is Expose Media’s very own Director, Hugh Rees. Read More
Facebook Advertising is Changing
It’s cluttering your newsfeed, it’s overtaking every Facebook marketing group, and it has resulted in Facebook’s biggest stock decline in over a year. Yup, we’re talking about the latest Facebook announcement from Mark Zuckerberg. Read More
Digital Marketing Predictions For 2018: Messenger Bots
It’s finally happened: the robots have taken over. Well, they’ve taken over Facebook at least. We are talking about Facebook Messenger chatbots. If 2017 was the year that chatbots started gaining attraction, then 2018 will see them go mainstream. Read More
The Reality of being a Graphic Designer
The reality is, our days are filled with deadlines, perfectionism, and the closest we get to drawing is tracing logos and graphics that have been supplied in the wrong format. On a daily basis we battle with each other, our clients and ourselves to achieve a great design. Check out the below for an insight into our lives as graphic designers… Read More
The Do’s & Dont's of E-commerce
As society progresses further into the digital era, companies are continually evolving and merging the barriers between online and interpersonal services. It’s important that whether you have e-commerce or are looking into an online store, you adapt to the recent trends, tools and industry standards. Our Do’s and Don’ts list is here to assist your digital queries and concerns, including topics such as website optimisation, social media and site security! Read More
Are you Optimised for Voice Search?
One of the biggest changes to how businesses use SEO will most certainly be the increasing rate of voice search. The most recent statistics from Google report that 20% of all Google searches are now done by voice. Read More
Behind The Scenes at Hit105 Brisbane
Have you ever wondered what life behind the scenes of a radio station is like? Teaming up with Brisbane’s #1 radio station for Hits & Old School, we are about to show you exactly that! Read More
Don’t Touch Facebook's Blue Boosted Post Button!
Don’t touch the blue boosted post button… you could be wasting money! I know, boosting posts is so easy, the button is right there and in two clicks you’re done but what if I were to tell you that boosting content straight off your newsfeed is not the most effective way to reach your audience. Read More
Website Design Award 2017
Here at Expose, we take pride in our creative services and digital practices that we offer to our clients. That’s why we’re excited to announce that we’ve won a CSS Design Award – Yippee! Read More
Warning Chrome to show security warnings on HTTP pages from October
So you may (or quite likely may not) know that in January this year Chrome version 56 started marking sites with passwords or credit cards as non-secure. This is part of a plan to mark all HTTP sites as non-secure. What does this mean you ask…? Read More
Launching a New Website? View our 2017 SEO Checklist!
Starting a new site from scratch, or just launching a single page? Either way - use this insanely powerful 2017 SEO checklist before you launch! Read More
Case Study: Crosschecker
After many hours researching and brain storming a new strategy within the team, the name Crosschecker was born. Read More
Top 3 Digital Marketing Trends you’ll see in 2017
To continue with the same intensity of 2016 you need to be thinking about the digital marketing trends that will be dominating the scene in 2017 and prepare yourself accordingly. Read More
How to Live Well in a Digital World
The question you need to ask yourself is, whether your business is keeping up with the digital world just as well? Read More
Clever Company Christmas Cards and Advertising
It’s well into that festive time of year now and while most of us are sick of the Christmas decorations, carols and advertising by November, some Christmas marketing is so good we’d happily look at it all year round. Read More
Using Video to Enhance Your Customer Service
Videos are a powerful and popular tool for engaging with your customers. Many people are unaware of the wide variety of ways you can use video for your business and unsure of how to go about it. Read More
When Marketing Fails...
Despite all the best intentions, and in some cases, a good concept – sometimes marketing fails. Read More
Social Media Marketing (SMM) – is it really all that?
In short, yes… and no. Depending on your industry of course. It’s everywhere we look and while posting 2-3 times a week on Facebook used to be trendy, it is already an old fashioned notion. The industry has boomed, then exploded, becoming a vital part of company marketing. Read More
Clever Packaging
Whether someone buys it or just tells their friends about ‘the super cute vitamin packs’ they saw - if your packaging stands out and is appealing, it’s great marketing for your brand. Read More
Benefits of Having Video on your Website Homepage
Attracting people to your website and keeping them engaged is more important than ever. While great imagery and a clever design will get you a long way, why not go that step further and have a video background on your home page? Read More
The Difference Between a Good and Bad Website
With technology being what it is today, you can safely assume the first contact your business will have with the public is through your website. If we want to know something - we Google it - and if we can’t get the information easily off a website and it looks like it was designed in the nineties that’s as far as we’ll go. Read More
Protecting Your Brands Reputation
Whether you create all your artwork in-house or outsource to an agency, it is necessary to come up with, and adhere to, a brand management strategy to ensure a level of consistency that reassures consumers, suppliers, and anyone else that you interact with that they can trust you to deliver a consistent and reliable experience. Read More
LED Signage and Creative Thinking in a Retail Environment
LED signage is becoming a prominent fixture of shop fronts in a retail capacity with more and more big brands moving in that direction. Read More
Colour Choices When Working with Food. Fact or Myth…
Red, yellow and orange are commonly used in food branding; McDonalds, KFC and Hungry Jacks immediately spring to mind… Then on the opposite side of the spectrum we have Weight Watchers and Jenny Craig using the colour blue. Read More
Are EDM’s (Electronic Digital Mail) Killing Off Printed Brochures?
We are often asked which is a better option for your business to invest in when promoting your products/services or marketing campaigns; eDM’s or printed brochures? Read More
What to Consider When Designing a Logo
Having the right logo is almost as important as having the right business. There are a few key factors to consider when designing a successful logo, which we focus on here at Expose Media Read More
Acuity… An Exciting New Opportunity for Expose Media
We cant say too much about the project at this stage which makes it tricky to blog about. Read More
Get Dunked in Jelly for a Good Cause!
ICANIWILL is a charity in Brisbane focused on initiating life changing programs for children. Expose Media is excited and proud to be involved in branding the new ‘Jellified’ division of the business which is about getting dunked to raise money, simple! Read More
Mercury Group Goes Live
Mercury is a not-for-profit service provider in the gaming industry. Read More
Mobile Friendly Website Design Now an Essential Item – No Longer Eye Candy
In news which is vital to the industry and the success of your website, as of 21st April this year, if you do not have a mobile friendly website, Google will no longer be tracking/ranking your website Read More
Juiced TV – Why We Threw Our Energy into Supporting the Cause
More recently, in an effort to increase support and donations, we were proud to build and donate to Juiced TV a shiny new website. Read More