The Adventure 1 dream was all about bringing Adventure Racing to Australia and bringing Australian Adventure Racers to the world. The client came to us looking for not only a visually impressive website he could proudly launch to the world - but a fully functional back end for up-to-date rankings, results, teams and races.
The visual side was the easy part. With stunning imagery at the ready from various races we knew we had to showcase as much as we could, therefore a video on the home page was the perfect solution. From there it was a matter of putting all the pieces together in a functional, aesthetically pleasing way, to incorporate the many components of the site while maintaining great design.
To simply call this a website feels diminishing of how much blood, sweat and tears have gone into it, as our dev team said - each menu item is like a website of its own. In saying all that, it was a labour of love, and something we are very proud to have been a part of. We reckon we’re ready to tackle an adventure race next!
The homepage needed to impress instantly. Plus, we needed to include key items such as rankings, next race and news without interfering with the design. Basically, we have a clean homepage, that also has three different menu types. It was important to the client for users to have easy, quick access to certain parts of the site.
Four key sections of the site are displayed in icons on the homepage, these open out to mega menus with easy access for users.
The main menu items all feature drop downs and each item is a page of its own - (mini site) with its own menu items.
Homepage feature items.
There are also three fly-out sections, featuring key sections of the site - news, next race and rankings and results. These are updated automatically through the back end and include a live countdown.
One of the most important features of the website - a login portal for members to access and edit their information.
Teams, members and rankings.
The teams, members and rankings pages are all dynamically driven from the back end. Not only are they calculated by data imported from race results, they are search friendly and sortable.
Custom made animations are included in multiple sections to convey the message and engage the user.
These days it is VITAL to have a responsive website, more people view a website on mobile than desktop so it was a priority for us to make sure the site looked just as good and functioned just as well on both mobile and tablet.
To achieve this, we tested it at every stage, and altered the design where necessary rather than have a simple copy of the desktop.