facebookPixel

Anytime
Fitness

anytimefitness

The job.

Anytime Fitness is one of the biggest fitness communities in Australia, with more clubs than any other gym and half a million members.

We manage the digital and print marketing for seven of the Anytime Fitness Gyms; Baulkham Hills, Dural, Earlwood, North Kellyville, North Rocks, Rockdale and Rouse Hill. We have done multiple digital marketing campaigns, as well as print marketing, and building a custom landing page to maximise conversions.

The goal.

We have run campaigns based on brand awareness, individual club promotions and offers, all centred around the ultimate achievement of increased sales for the client.

Attract.

GIFs were used to build an audience of engaged users. GIFs are a great way to capture the attention of your audience and convey multiple points in one ad.

Interest.

Carousel Facebook ads were targeted to the engaged GIF audience with the objective to drive people to the website. Carousels or slideshows allow you to showcase more of your product or offer easily to potential customers.

Action.

Facebook single image ads with an offer were targeted to users who visited the website but didn’t sign up or submit their details.

total reach 806,799

Conversion.

Landing pages were designed based on the targeted audience who would be clicking on the ad.

Because these deals were time sensitive, the landing pages were designed with a sense of urgency leaving users only a small window of opportunity to claim the deal. The user experience had to reflect this sense of urgency and turn it into an advantage for conversion. The introduction of the countdown clock let users know how long they had until the deal ended and encouraged users to act instantly.

Responsiveness.

These days it is VITAL to have a responsive website, more people view website on mobile than desktop so it was a priority for us to make sure the site looked just as good, and functioned just as well on both mobile and tablet.

As this page was a result of clicking on a Facebook ad, it was even more likely that people would be viewing on mobile so we made this a top priority.