Paid Media
Edgar's Mission
The Issue
Edgar’s Mission had successfully built a loyal, caring community across Facebook, Instagram, and email. However, they were looking for a way to consistently grow their community and generate funds for the charity through eCommerce.
Our Objectives
We wanted to increase their eCommerce sales by finding new audiences and increasing their return on ad spend, allowing them to strengthen their impact.
Our Process
We used highly targeted and strategic Facebook ads funnels, tailoring our ad copy and creative to each of their core audience demographics. From here, we started promoting their best selling products with highly engaging and friendly content to align with their tone, to appeal to their core audience. Tailoring our messaging and targeting our sequence to align with the products in top-of-funnel.
The Results
This process gave Edgar’s a 5.71X return on ad spend and a 128% increase in total orders. It proved that the more you connect and target an audience with direct creative and copy, the results will speak for themselves.
