The Brand

Harlow is an Australian fashion label that manufactures beautiful, premium clothing for women who wear sizes 12 - 26. With a signature monochrome palette and body-skimming silhouettes, Harlow’s core belief is that every woman has the right to find fashion that reflects her personality and enables her to release her inner rock chick!

The Content

One of the things that makes Harlow so special is the founder’s brand story. Started by Husband and wife duo, Kerry, and Angelo, Harlow was born as a solution to Kerry’s problems. Just like over 5,000 other plus-size women, she couldn’t find clothing that she loved, only clothes that fit… sometimes. After previously running an awesome “Meet the Founders” video as an ad for over 9 months and seeing amazing results from it, we decided to work with Harlow again to shoot an updated version. We wanted to showcase Kerry and Angelo’s passion and mission.

We developed a series of interview questions and hired a beautiful studio location with the perfect natural lighting to shoot several variations of Kerry and Angelo talking to the camera. We then cut this together with footage of real customers wearing Harlow pieces and shots of Kerry and Angelo working in their Melbourne design studio.