Paid Media
Orangetheory Fitness Mosman
The Issue
They were struggling to generate new member leads consistently with their previous agency, and their CPL had been historically expensive ($60 +). They were keen to see if they could generate leads at a better price.
Our Objectives
We wanted to come up with a new strategy that they had not previously used. As they had previously used paid media that did not produce results, we wanted to see if we could push the boundaries and create a new campaign strategy.
Our Process
After deciding on a new strategy, we suggested that coming into the new year was the perfect time to run a competition for a 3-month unlimited membership. As it was a large value item, we set a short time frame to enter and used a complimentary offer to generate warm leads for the club to call and turn into customers. This messenger campaign collected potential customer details
The Results
This process resulted in an ongoing, engaging audience of engaged messenger contacts who could be contacted for ongoing campaigns such as 8-week challenges etc.
