Web
Republic PR
The Project
Republic were looking for an agency who would work with them to create a really clean, minimalistic, yet corporate website with some nice features including micro animations, and a robust client section menu to keep the focus on their clients success.
The UX
The design was mobile first as whilst very minimalistic, it needed to function in the same capacity across devices. the client page and success stories had very different contrasting styles so they all needed to work together for the website to function smoothly, getting you from one section to another.
Customer Journey
The home page was centred around minimal design to allow the user to focus on what the client wanted people to read - the success stories that lead directly into case studies. Having a permanent side navigation allowed users to navigate cleanly.
The Solution
To create their minimalistic look, we stripped it all back to give them a clean and essentially, blank, canvas. The build was to ensure that customers could find everything with ease, and read the case studies and success stories that would help the click through rate of their website.
