Paid Media
Unicorn Superfoods
The Issue
Running their own ads on a minimal budget was not producing the figures they were hoping to achieve. They were wanting to get serious about ads and scaling their business, but didn’t know where to start.
Our Objectives
They wanted to scale their business and find new customers while increasing their existing retention rate. We made sure to understand their brand and aim to target the right audiences to achieve their goals.
Our Process
We launched just before the Black Friday sales, putting a funnel in motion that would target new customers worldwide, as well as inform their past customers about the sale with a focus on up-selling and cross-selling. With past customer data available to us, we incorporated high-value purchase lookalike audiences at top of funnel for their best-performing countries globally.
The Results
Over the sale period, Unicorn had a 4.10X ROAS, and a returning customer rate of 45%. These figures helped create and launch the next set of campaigns to keep their numbers consistent and increase their audience.
