• 4.10x ROAS over entire sale period

  • 300% increase in revenue

  • 45% returning customer rate increase

Their Story.

Our health journey began when we finished high school and we became conscious of the food/drinks we were consuming and the impact it had on our well-being. After seeing a close family member suffer through cancer. It caused detriment to our health mentally. We had learnt through natural remedies to heal our feelings of anxiety and stress by nourishing our bodies with wholesome food, exercise to free our mind and travel for new experiences. Happiness and good health are important parts of leading a fulfilling life.

Living a healthy lifestyle has helped us in many ways! We believe that physical and mental health is vital for overall well-being and that is why we created our brand Unicorn Superfoods to encourage a holistic way of life without sacrificing our love for tasty food. We want to inspire people to make healthier lifestyle choices by adding nutritious superfoods and creativity to everyday recipes.

The Problem.

After running their own Facebook ad campaigns on minimal budgets for some time, Unicorn Superfoods came to us because they were ready to get serious about Facebook Advertising and scale their business to the next level. Their goals were to find new customers and increase their existing retention rate. 

The Solution.

Launching just before the Black Friday sales, we put in motion a funnel that would target new customers worldwide, as well as inform their past customers about the sale with a focus on up-selling and cross-selling.

Maximizing Unicorn Superfoods Return On Investment.

With past customer data available to us, we incorporated high-value purchase lookalike audiences at top of funnel for their best performing countries globally, including Australia, the United States and New Zealand.

We also created broad interest audiences using data from their Facebook audience insights.

We then developed extended middle of funnel and past purchase campaigns, retargeting everything from website traffic, social media engagers, video viewers and customer lists (to name a few).

One of the delicious recipes you can create with Unicorn Superfoods

Free tip: Take the leap!

Yes, it can be daunting stepping out of your comfort zone, whether it spending more or changing the creative/copy of your ads. Unicorn was safe in our hands when we increased budget and pushed ads further, you gotta risk it to get the biscuit! 

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