The Brand

Wholesome Culture is an apparel company to inspire a better, healthier, and plant-based lifestyle around the world. With 10% of their profits going to animal rescue and environmental organizations, they have donated $70,000 to help animals in need so far. 

The Content

Wholesome Culture required some new fresh content to use across all social platforms. As a brand that is all about saving the planet and reducing your environmental impact, the first set of videos we developed were out in Nature. Finding 3x models, we asked them to come with fairly minimal makeup, clean hair and denim of their choice. As they walked between rose bushes and relaxed on grass, we kept the vibe very relaxing, warm and (dare we say it) wholesome. 

The second set of videos were set against a plain white background that helped emphasis the different designs and colors of the shirts.