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Winton's Way Out West Fest

In 2015, the beloved Waltzing Matilda Museum in Winton tragically burned the ground. In the plans to rebuild a new $22 million center, the decision was made to create a music festival in Winton as part of the celebration to be called the ‘Winton’s Way Out West Fest - Celebrating Waltzing Matilda’.
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Winton

The Project

In 2015, the beloved Waltzing Matilda Museum in Winton tragically burned the ground. In the plans to rebuild a new $22 million center, the decision was made to create a music festival in Winton as part of the celebration to be called the ‘Winton’s Way Out West Fest - Celebrating Waltzing Matilda’. We needed to build a website and marketing campaign that created a buzz and enticed people to buy a ticket that required a real commitment from people considering the location and distance.

The UX

The structure is simple for a reason - it would be easy to overload users with information with every bit as important as the next. Since festival goers would be accessing the site regularly through the weekend, the experience on mobile devices needed to feel natural using linked signposts and only ever being one click away from the homepage.

Customer Journey

Awning the audience with an impressive “WOW” experience when they first open the homepage was essential, but our main goal with the website was to showcase the artists performing at the festival. While it was initially just the headline acts, the design needed to have the flexibility to allow room for more performers to be as they were announced. The goal was to do this clearly without over-complication, so user could find who they were looking for efficiently.

The Solution

With the combination of an interactive map, WOW-ing users with headliners right from first load of the website and a simple structure, we managed to create a website that was interactive, engaging, informative and something the entire team is proud of!

#design
#userexperience
#shopify
#eCommerce
#efficiency
#optimization

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