Paid Media
Winton's Way Out West Fest
The Issue
They needed to entice ticket sales, to have a commitment from people, considering the location and distance. With the announcement in October 2017, and the event in April 2018, they needed a quick strategy and action plan to sell tickets and create brand awareness.
Our Objectives
To create a strategy, fast, and secure payments when the site went live. It was a case of; find the audience, target them hard and fast, to get the results we needed.
Our Process
Using Facebook’s Core Targeting feature we were able to promote the festival nationally to people interested in specific artists using data from initial testing to use throughout the campaign. As soon as the site went live, so did our ads, to encourage purchases and build an audience.
The Results
Within the first 24 hours, every single dollar spent resulted in over $58 of revenue. The following days saw lookalike ads find new audiences and continue to sell tickets, combining these strategies saw this event be a great success.
