Paid Media
Woohoo! Body
The Issue
Building a captivating and personality-driven brand was the most important aspect for them, to have a relationship with their customers and be able to re-market to them. However, they were struggling to find new customers, they wanted to scale and needed a new strategy to focus on customer acquisition.
Our Objectives
We wanted to take their desire for customer relationships and show that in their marketing campaigns. Rather than just having a brand that was about the people, we wanted them to talk to their customers in their marketing to convey this.
Our Process
All of our copy was personality driven yet focused on educating the user as to how Woohoo! could benefit them. Diving completely into understanding their customers needs and wants, we came up with fine tuned copy and target market. We then utilized a lookalike and interest-based audience at top-of-funnel to reach this audience.
The Results
These audiences produced a consistent return of 4.36X overall and a CPP of $2.58. We had smashed their goal of profitability bringing new people into the funnel, with a 393% increase in total orders compared to their previous period.
