Looks matter. First impressions count. People judge the book by the cover. Every piece of your communications collateral from business cards to brochures and beyond needs to look the part. We have the strategy, creativity and insights to provide your business with an unbeatable business advantage.
Your brand is the face of your company and should be just as unique and personalised as you are. We designed a new logo as part of a re-brand strategy for Property GP. The goal was to help customers visually and emotionally connect with the business and seize their attention.
As our sister company, we created the full brand for MyCityLife including their logo, business cards, letterheads, compliments slip and presentation folder.
Through conceptualising a range of potential logos, we decided on the overlapping crosses as solid direction for the brand. The visual representation comes from an info-graphic model created which sees project requirements on one side and compliance solutions on the other, interconnected by a web of lines.
Wewere awarded with the opportunity to create the company's position and branding in the marketplace. The brief was simple – the product literally is a ‘light bulb’ moment/opportunity for business. Creating a logo with a light bulb is simple – creating a logo with a light bulb which has a corporate/product feel to it without blatantly looking like a light bulb, exciting. After many sketches, variations and presentations, Acuity was born.
In July last year we started managing all their print including catalogues, press ads and store signage. In November 2016 an edit to their logo was made, adding some refinement and losing the cliched ‘brown’.